Vikram "Vik" Uppal is a San Francisco-based entrepreneur who leverages more than 15 years of nonprofit leadership experience to serve as co-founder of Aid India, which provides financial assistance to vulnerable families in the South Asian country. When he isn't focused on his financial or charitable endeavors, Vikram Uppal enjoys playing and watching sports.
Though the National Football League (NFL) experienced declining ratings across all its major broadcast partners for the second consecutive season in 2017, the National Basketball Association (NBA) enjoyed a significant ratings bump. According to Nielsen, NBA telecasts on TNT and ESPN averaged 2 million viewers per game, a 15 percent increase from the previous year.
Additionally, viewership for NBA TV broadcasts increased by 25 percent, to 365,000 viewers per game. As of December 21, these viewership figures are the highest since the beginning of the 2010-11 season, when LeBron James was in his first year with the Miami Heat.
The increase in viewership is a continuation of a trend that dates back to last season's NBA Finals between the Golden State Warriors and Cleveland Cavaliers. The five-game series produced the NBA's best ratings since 1998, followed by the 2017 NBA Draft, which drew 15 percent more viewers than the year prior.
Though the National Football League (NFL) experienced declining ratings across all its major broadcast partners for the second consecutive season in 2017, the National Basketball Association (NBA) enjoyed a significant ratings bump. According to Nielsen, NBA telecasts on TNT and ESPN averaged 2 million viewers per game, a 15 percent increase from the previous year.
Additionally, viewership for NBA TV broadcasts increased by 25 percent, to 365,000 viewers per game. As of December 21, these viewership figures are the highest since the beginning of the 2010-11 season, when LeBron James was in his first year with the Miami Heat.
The increase in viewership is a continuation of a trend that dates back to last season's NBA Finals between the Golden State Warriors and Cleveland Cavaliers. The five-game series produced the NBA's best ratings since 1998, followed by the 2017 NBA Draft, which drew 15 percent more viewers than the year prior.